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Why Merlot is Making a Comeback For years, Merlot was the punchline of the wine world
Thanks to a certain blockbuster film, it became the symbol of uninspired, mass-produced plonk—a wine for people who didn’t really know what they were drinking. Sommeliers turned up their noses, retailers discounted it, and growers ripped out vines to plant
While the stereotype of a jammy, high-alcohol wine for immediate enjoyment persists, the narrative surrounding premium Zinfandel is undergoing a significant shift. Enthusiasts and collectors are increasingly discovering that the best examples can evolve for a decade or more, developing
